E-mail Marketing Software

Email is one of the most personal, dynamic, interactive and cost-effective contact tools for marketing.  This month the DMA reported that Email Marketing has overtaken Direct Mail in terms of volume. The benefits of email marketing are widely recognised. However, very few marketers distinguish how beneficial email can be for the receiver. In this topic we will look at both sides; benefits for the sender and for the receiver.

Email is considered by the majority of marketers to be cost effective, flexible and efficient marketing channel. It’s also well known to provide excellent return on investment. In fact, authorization based email marketing can achieve up to five times greater response than direct mail. Add to this, emails’ ability to drive traffic straight to your site, build your brand, support your business and expand relationships. It’s not surprising so many businesses are using email in their marketing campaigns.

It’s not only the marketer that reaps the rewards. The number of consumers opting in to receive emails is on the increase. But what’s in it for them?

Today’s consumer uses email for work and personal communication. They want to be the first to know about offers and product information and events. Especially from businesses they have already purchased from. Email provides them with an interactive, easy to admission and controllable communication path.

Control is key for the present consumer. They want to choose what they receive and when they receive it. With email they have this control. At the point of opting in, a company can easily offer the consumer choice. When an email arrives in the inbox, the recipient can control opening, clicking and opting out. They can also easily share emails with friends, colleagues and family. All this at the click of a button. No hassle, no waste and maximum control.

With email the consumer can receive an engaging and personalised service. The marketer has flexibility, speed of delivery and return on investment. These mutual benefits for both marketer and consumer help to ensure that your business can compete in the modern, fast paced marketing environment where consumers are more informed and confident than ever before.

NewZapp’s email marketing software was recently featured on 365 articles with an article describing the benefits of using email marketing techniques – both to the marketer and to the recipient of the email.  The article can be seen here – The Benefits of Email Marketing.

It reports that the number of consumers opting in to receive emails is on the rise.